Melanie Kinney – The (Black)List that Must Not Be Named

The (Black)List that Must Not Be Named

Blacklisted. The word alone is ominous and intimidating. 

Who does that even happen to? It’s probably companies that batch and blast their lists 5, 6 times a week. 

It’s never going to happen to you.. and then it does. 

I was part of a brand that got blacklisted and I had no idea what to do. During my talk, I will discuss what it means to be blacklisted, what we did when it happened, and what we learned to avoid it happening again.